72% dos physical shop payments on the last Black Friday and Cyber Monday were realised using the contactless609% more than in 2019. This is one of the conclusions of a REDUNIQ Insights studyREDUNIQ's knowledge solution, on the impact of this shopping season on the turnover of Portuguese businesses, which is also marked by the growth of online shopping and business turnover compared to the pre-pandemic period.
Still in the field of contactless paymentsAnalysing the infographic, it can be seen that the Shoe Stores sector tops the table with contactless transactions accounting for 53% of their turnover, 1565% more than in 2019. In second place are Perfumeries with 51% of turnover from contactless technology (+741% compared to 2019) and in third place is Fashion with, likewise, 51% but a year-on-year increase of 670%.
This trajectory of growth in the use of means of contactless paymentAlthough noteworthy, this can hardly be considered a surprise. Over the last year and a half, payments with contactless technology have become increasingly important in the total turnover of Portuguese businesses, as successive REDUNIQ Insights reports have shown.
In August of this year alone, according to a REDUNIQ Insights report published in September, the contactless payments accounted for 67% of the total number of operations carried out on the network. REDUNIQ paymentsA figure that contrasts with the 4% of January 2019, and which proves the gradual consolidation of the contactless paymentsand even a growing adherence by the Portuguese to new ways of paying based on the use of smartphones or wearables.
This veritable revolution in the way consumers and businesses pay and receive, respectively, has been aided by REDUNIQ which, through the technological development of automatic payment terminals (TPA) adjusted to the needs of businesses and in line with consumer preferences, is helping to transform the landscape of the payments sector in Portugal.
At the forefront of these developments is REDUNIQ Smart Android payment terminal which, in addition to accepting contactless payments with card, chip, MB Way, Google Pay and Apple Pay, brings a set of built-in management apps that support businesses and allow them to be totally mobile and digital.
As well as acting as Contactless TPAThis REDUNIQ solution offers businesses extra flexibility when it comes to managing their resources, since, for example, with the ZS Mobile app a shopkeeper can register orders on the terminal, invoice (AT certification) or draw up quotes and orders even without an Internet connection, while with the WinRest or ZSRest, a catering business will now be able to display menus, register and confirm customer orders and even integrate its invoicing software into a single TPA.
The growth of contactlessThis year's Black Friday and Cyber Monday was also marked by a 24% increase in the weight of the online payments in the turnover of Portuguese businesses compared to the same period in 2019. In sectoral terms, the Household Appliances & Technology area should be emphasised, which accounted for 15% of the total. online payments in its turnover, 32% more than in the last year before the pandemic entered our lives.
Invoicing and Transactions surpass pre-pandemic figures
As we mentioned, it wasn't just the contactless or online shopping being in the spotlight on Black Friday and Cyber Monday this year. According to REDUNIQ data, the turnover of Portuguese businesses was 28% higher than in 2020 and 12% higher than in 2019, the last year before the pandemic.
In this regard, the performance of Shoe Stores and Fashion Stores should be noted, sectors where turnover exceeded pre-pandemic (2019) figures by 15.21% and 9.08% respectively. On the opposite side, we find Stationery Stores/Tobacconists and Perfumery Stores, which are still a long way off their 2019 turnover.
The REDUNIQ Insights study also gives us an interesting perspective on turnover during the week leading up to Black Friday and then Cyber Monday. Confirming the forecasts, consumers opted to bring forward their purchases, which meant that in the days leading up to Black Friday, the turnover of Portuguese businesses exceeded the 2019 figures. Curiously, the only exceptions were Black Friday (-8% compared to 2019) and the Sunday before Cyber Monday (-4% compared to 2019).
In the same vein as Turnover, we find the total value of transactions made. Analysing the data, it can be seen that total transactions (in euros) grew by 37% and 24% compared to 2020 and 2019 respectively.
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