Modern payment solutions are decisive for reducing friction at the checkout and increasing sales, both in physical shops and online. From smart TPAs to payment apps and remote links, these tools track consumer preferences and boost conversion. Real-life examples show how businesses from various sectors have grown by adopting these technologies.

Selling more and better: this is still the mantra of every business, but it's not always easy.

It's not easy, but it's not impossible either, especially if you speed up and personalise your customer's buying journeyThis culminates in a simple and fast checkout.

An important part of the secret to increasing your sales and reducing friction at the checkout is undoubtedly the following modern, digital payment solutions.

How payments directly influence sales

We've just talked about offering a more agile and faster shopping experience through modern, digital payment methods. But how does this influence the increase in sales volume?

A The buying journey must be seen by companies as a wholeIn other words, as long as a customer enters a physical or digital shop until the moment they make the paymentAll steps should be simple and personalised around your needs. consumer habits and trends.

For example, if a consumer fills up their basket and prepares to pay, but the shop doesn't offer them the payment methods they are used to using, the likelihood of them abandoning the purchase is high.

This demand inherited from online shopping is taking over physical retail and having a growing influence on the sales volume of each business.

As such, paying special attention to the moment of payment can be the difference between more sales and less. abandoned shopping carts.

Modern payment solutions that optimise the purchasing process

From according to the Bank of Portugal, the Portuguese consumers continue to prefer card payments not only in physical shops but also in online shops.

In addition to this preference, which, on average, led consumers to make around 395 card payments in 2024, there is another: the continued growth in payments contactless. The Bank of Portugal tells us that payments using the technology contactless grow by 24% in quantity and 26.9% in value during 2024.

Although this type of transaction includes payments with digital wallets and apps such as MB WAY, "more than half (56.7%) of card purchases were made using contactless, mainly in retail and catering".

If these are consumer preferences, retailers need to keep up with the trend, but how? The answer lies in these five modern payment solutions that promise to optimise the purchasing process and guarantee you more sales:

1. free TPA with Easy monthly fee

As well as having no minimum income, annual fee, commissions or loyalty period, the terminal with Easy monthly feedesigned for businesses with low card transaction volumesThis allows you to accept all types of payments, including cards, digital wallets and MB WAY.

With this terminal, you'll know exactly how much you're paying according to your business's invoicing; it also allows you to accept payments of up to €7,500/month with any card, with no transaction fees.

2. Smart POS: simplified and multifaceted payments

Adaptable to the characteristics of your business, the TPA Android Smart not only gives you the option of accepting contactless payments by card, MB WAY, Apple Pay or Google Pay, but also allows you to install management and invoicing apps tailored to your customers, such as the app Instalment plan with UNICRE, which makes payment more flexible by giving them the opportunity to pay for their purchases in between 2 and 6 interest-free instalments.

3. Soft solution: tap-on-phone just an app away

Based on an innovative concept in Portugal's payment landscape, the Soft payment solution transform your smartphone a real Android POS that will allow you to take your business to the customer and receive card payments via contactless or MB WAY (QR code, mobile phone number and NFC).

4. Remote payments by link

Designed for omni-channel sales people, the Pay by Link solution represents a real revolution in e-commerce in Portugal, as it enables you to receive online payments anywhere and at any time of the day by sending a payment link to your customers via SMS, email or WhatsApp.

5. Gateway E-Commerce payment

This menu wouldn't be complete without a solution for professional online shops.

If you sell online via a website, the E-Commerce payment solution offers you the opportunity to increase the conversion rate and reduce cart abandonment by offering a fast and intuitive payment process with national and international cards, MB WAY, Apple Pay, Google Pay, PIX and Parcela Já with UNICRE.

Strategies for building customer loyalty through the checkout experience

As well as simplifying payments, if you want to guarantee a quick checkout and increase customer loyaltyTry putting these strategies into practice:

• Use transaction data to personalise the checkout;
• Create loyalty programmes where, for example, you offer points for every euro spent, which can then guarantee discounts on the purchase of products;
• Invite your customers to leave a service review and promote effective changes based on this information;
• Offer exclusive benefits for purchases over a certain value;
• Ensure a transparent returns policy and offer a free home delivery service.

Success stories: companies that have grown with the help of REDUNIQ

Over more than four decades of work, the REDUNIQ has already ensured the growth of countless companies of the most diverse sizes and sectors through its payment solutions.

One such case is the well-known Commercial Company C. Santos, an official Mercedes-Benz dealer in Portugal.

Thanks to the introduction of payment solution Parcela Já with UNICRE on your Smart POS, this The company has gained a new way of looking at efficiency and the experience of its customers, offering them greater freedom and flexibility in the way they manage their payments. boutique or original parts and Mercedes-Benz and Smart car maintenance services.

Another of the large companies that relies on REDUNIQ's help is Endutex, owner of the Moov hotel chain.

Committed to sustainable development and offering a more satisfying shopping experience, this company has dispensed with paper and invested in digitising paymentsThe result was more agile management, a marked reduction in operating costs and significant savings in resources.