Building customer loyalty can be difficult, especially in digital. Find out what you can do to ensure the health of your online business.
In an increasingly competitive and complex market, it is necessary to build customer loyalty, especially in digital terms, in order to guarantee the health of any online business.
Why should I build customer loyalty?
Did you know that a new customer can cost your company between 5 and 7 times more than retaining a current customer? This is because, during the process of attracting new customers, redoubled efforts and resources - human, monetary and others - are required.
Your existing customers are already familiar with your brand - many are even promoters of your products or services, making them known to other people - and are more open to acquiring new products that you decide to put on the market, new platforms, among other things. Loyal customers spend, on average, 67% more than new customers who shop at your shop for the first time.
How can I build customer loyalty online?
Building customer loyalty online can seem like a complex process. Depending on the area of activity and many other inherent factors, there are countless ways to build customer loyalty. We've put together some tips that will certainly work for your business. Shall we get started?
- Invest in an easy and intuitive platform
Product images that take a long time to load, long page load times, platforms that don't convey security and confusing navigation menus are some of the reasons why customers give up shopping at an online store. online shop.
By investing in a platform that is easy and quick to navigate, has a good design and is intuitive, you can easily build customer loyalty online.
- Bet on personalisation
Offering quality products or services at good prices is not enough to retain customers online. You need to assess each customer's behaviour - what kind of products they buy most, what their age group is, what their occupations are - and understand what tailor-made solutions you can offer them that will make them return to your website.
Whether it's a personalised note on delivery or the display of products you like, your customers will love it and come back.
- Have exclusive loyalty programmes
You can build customer loyalty online by giving exclusive access to loyalty programmes. This means that for customers to be able to access special discounts or free content, they have to be regular customers. More and more companies are betting on this strategy, so don't be left behind!
You can choose points programmeswhich incentivise customers to make more purchases - the more they buy, the more points they earn and can exchange them for discounts or other benefits - or programmes for VIP clients - which consist of giving certain offers, such as postage or special discounts, to the most loyal customers who make the most purchases.
- Simplify payment methods
Another reason - if not the most common - why a customer abandons a purchase is the checkout. Some of them because they are too complex and others because they seem unsafe. So provide your customers with simple and easy payment methods, and the more comprehensive they are, the more people you can reach.
A REDUNIQ has two solutions for those who want to launch their business online. The first is aimed at those who have the capacity to launch a website and want to integrate a payment solutionthrough an e-commerce platform on your website.
The second option is for those who don't want such robust e-commerce solutions. In this case, there is the @PaymentsYou can send a simple link by email to your customer so that they can make the payment and, once the payment has been made, you will receive a confirmation and the amount will be automatically paid into your bank account.
REDUNIQ promotes the security of all transactions through the Visa and Mastercard 3DS protocol.
