Click to Pay: the new payment method that promises to revolutionise the online shopping experience

How Click to Pay, introduced in Portugal by REDUNIQ, simplifies online payments, reduces cart abandonment and increases sales.
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O Click to Pay is the latest evolution in digital payments and arrives in Portugal through REDUNIQ, which becomes the first national acquirer to offer this technology. With a faster and more intuitive checkout, tokenised payments and automatic consumer recognition, this solution simplifies online shopping, reduces cart abandonment and strengthens confidence in digital commerce.

Click to Pay: innovation that simplifies the finalisation of online purchases

O Click to Pay represents a significant evolution in the digital checkout process. Consumers can link their cards only once and, from then on, the the system automatically recognises the user and displays the registered cards, eliminating the need to enter data manually with each purchase.

Designed to simplify online payments and eliminate friction at the checkout, this technology centralises the shopping experience in a fast and secure process, reducing cart abandonment and contributing to an increase in sales.

With your launch in Portugal scheduled for December 2025, o Click to Pay is directly integrated into E-commerce solution of REDUNIQ, reinforcing the brand's commitment to innovation, safety and the modernisation of the online payments in Portugal.

"With Click to Pay we are taking another step in our digital strategy by being the first national acquirer to offer this functionality. This solution makes checkout easier, increases consumer confidence and offers businesses a more fluid, secure and scalable payment experience."

- Carla Castro, Director of E-commerce, Verticals and Partnerships at UNICRE

What is Click to Pay and how does it work?

Click to Pay a nova forma de pagamento online

O Click to Pay is a standardised digital payment solution supported by the main international card networks, such as Visa and Mastercard, which allows consumers to realise shopping online quickly and securely, without having to enter your card details for each transaction.

O system works as an integrated digital wallet:

  1. consumers register their cards once;
  2. on subsequent purchases, the checkout automatically recognises the user;
  3. simply select a saved card and confirm the operation.

The payments are always tokenisedby replacing real data with safe and secure identifiers in order to protect cardholder information.

Main advantages of Click to Pay for companies and businesses

1. Checkout faster and more practical

By allowing your customers to finalise a purchase with a single click, you'll see that the Click to Pay drastically reduces the time spent on the entire process of checkout.

This fluidity provides a much more pleasant experience for the consumer and contributes directly to reducing the number of cancellations at the decisive moment.

2. Reduced cart abandonment

One of the biggest challenges in e-commerce is cart abandonment, often caused by overly complex payment processes. However, with Click to PayThis procedure is simplified, which means that more transactions can be concluded.

3. Higher conversion rate and increased online sales

One checkout fast and safe has a positive influence on conversion rates. By simplifying the customer journey at the most critical moment of the purchase, the Click to Pay can help increase your business's online sales, without the need to implement significant changes to the interface of checkout.

4. Reducing the burden of compliance methods

As card information is not directly stored by merchants (on the contrary, it is tokenised and managed by trusted third parties), many of the security compliance requirements (such as those defined by the directive Payment Card Industry Data Security Standard - PCI DSS) become much less costly for traders.

Reinforced security: how Click to Pay guarantees the protection of customer data

Security is a central concern in e-commerce, and the Click to Pay is designed precisely to strengthen consumer confidence in digital payment methods.

The basis of this protection is the tokenisationIn other words, a process that replaces real card numbers with unique codes that have no value outside of a specific transaction.

In addition, the method integrates multiple layers of security, including:

  • advanced encryption;
  • enhanced two-factor or biometric authentication;
  • integrated identity validations.

So even if someone intercepts the transmitted data, the tokens cannot be reused in other transactionswhich substantially increases the fraud protection.

For companies, this means less risk of fraud, less chargebacks and greater customer confidence.

How does Click to Pay increase consumer confidence and reduce shopping cart abandonment?

Payment simplicity and security are two critical factors for consumer confidence. O Click to Pay eliminates many of the barriers that can make a buyer hesitate or abandon their purchasesuch as:

  • A need to re-enter card data on all purchases;
  • O filling in forms that are too long or confusing at the time of checkout;
  • Any fears related to the exposure of financial data.

With the guarantee that your cards are tokenised and secureAs a result, many users feel much more comfortable about completing a purchase, which boosts confidence in digital payment and improves the overall shopping experience.

A process of checkout simple, clear and secure can make all the difference between an abandoned cart and a completed sale, and that's exactly what the Click to Pay offers.

Click to Pay: the future of online payments in Portugal

As the e-commerce is evolving and consumer expectations for faster and safer shopping experiences are increasing, o Click to Pay is positioned as an innovative payment method with strong potential for adoption in Portugal.

Your ability to combine convenience, payment security and reduced friction in the checkout makes it a valuable tool for any business who want to stand out in a competitive market.

With the growing importance of online payment solutions efficient and friendly, integrate the Click to Pay can be a decisive step towards boosting your e-commerce performance.

"By making modern, internationally recognised digital methods available, we reinforce REDUNIQ's commitment to supporting the growth of online business and UNICRE's role as a driver of digital transformation in the financial sector."

- Carla Castro, Director of E-commerce, Verticals and Partnerships at UNICRE

In the digital age, offering simplified and secure payments is not only an advantage, but also an expectation of modern consumers. By adopting this technology in your business or company, the benefits will translate into increased customer confidence, fewer abandoned carts and increased revenue.

O Click to Pay will soon be arriving in Portugal at the hands of REDUNIQ.

Frequently Asked Questions (FAQs)

What is Click to Pay and how does it work?

O Click to Pay is an online payment method that allows consumers to make purchases without having to constantly enter their card details. After an initial registration, the system recognises the user and displays the securely stored cards, speeding up the process. checkout with just one click.

What are the main advantages of Click to Pay for companies?

O Click to Pay offers a checkout faster, reduces cart abandonment, improves conversion rates and reduces the burden of compliance with security standards such as PCI DSS. All this contributes to increased online sales.

O Click to Pay Is it safe?

Yes. Click to Pay uses tokenisation, advanced cryptography and, in many cases, two-factor or biometric authentication. These measures ensure that card data is protected against fraud and cannot be reused in other transactions.

How does Click to Pay help reduce cart abandonment?

By eliminating steps such as manual data entry and filling out lengthy forms, the Click to Pay makes the payment process simpler and faster. This convenience increases consumer confidence and significantly reduces cart abandonment.

When did Click to Pay available in Portugal?

The launch of Click to Pay in Portugal is scheduled for December 2025, with REDUNIQ as the first organisation to offer this online payment solution on the national market.

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