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According to the Association of Electronic Commerce and Interactive Advertising (ACEPI), in 2021, 52% of citizens living in Portugal made purchases online, a figure

  It's not enough to offer low prices and quality products. Today, this minimalist vision of business is doomed to failure. In the middle of the

How can we take advantage of digital as a differentiating factor in the sales process, without compromising the importance of experimentation? This is the question that summarises the great challenge

Regardless of the size of a company, good management of professional expenses, streamlining purchasing processes and customer satisfaction are all elements of the company's success.

Information is power. In such a competitive world, information is an extremely important factor for companies in the most varied sectors of activity.

A good way to understand the changes taking place around us is to look at consumer habits. The advent of online shopping

According to Portuguese government estimates, online shopping should have accounted for around 56% of GDP, which corresponds to 129.5 thousand tonnes of GDP.

In the last three years, the number of online businesses and consumers making their purchases digitally has increased exponentially. Just

A frictionless shopping experience tailored to customers' wants and needs, supported by well-defined digital marketing strategies, is half the battle