A frictionless shopping experience tailored to the customer's wants and needs is half the battle for a business to achieve a higher number of sales, a higher number of sales and a higher number of sales. ticket (average amount spent on each purchase) and greater loyalty.
Although it's not in itself a complicated or necessarily expensive task, achieving these results involves paying particular attention to factors such as marketing or means of payment, regardless of whether you're a small business or the channel in which you operate, whether face-to-face, online or omnichannel.
For example, in view of the expansion of business opportunities for micro and small enterprises and the adoption of new consumer habits, REDUNIQ is providing these businesses with a series of means of online payment e physical payments that make the buying journey shorter and more enjoyable. This is the case with the digital solution REDUNIQ@Payments or automatic payment terminals with contactless technology for physical shops such as REDUNIQ Smart or the REDUNIQ Soft that, in addition to the contactless payments by card or digital walletsThey help manage and increase sales, make life easier for customers and make businesses more mobile and digital.
The means of online payment or in person with contactless should be the culmination of a buying journey which, however, begins the moment small businesses try to capture consumers' attention with their offer of goods and services.
With the emergence and development of online, the task of these micro and small businesses has been made easier by giving them access to tools that give them the opportunity to pass on their message to thousands of consumers almost immediately, attract buyers and even increase the amount they spend on each purchase.
10 digital marketing tips for micro and small businesses
The tools are there, but how can you turn them into real collaborators for your small business? In order to make the best use of the potential of the online world, here are 10 digital marketing tips for small businesses that will help pave the way for more customers and sales.
1. Make the most of Google My Business
Whether you sell online, in person or omnichannel (online and in person), you can and should take advantage of free tools such as Google My Business which, by creating a profile of your business on this platform, helps your company gain greater visibility on the Google search engine, Google Maps and the Google Knowledge Panel.
2. Use e-mail marketing
Digital marketing has many facets and one of the ones that produces the best results is undoubtedly email marketing.
Take advantage of the data left freely by your customers to reach them directly, very cheaply, through automated emails, such as your newsletter, where they can access not only relevant information about your products and services, but also discount coupons, in order to build loyalty or attract new buyers.
3. Bet on Local SEO
Most Portuguese micro and small businesses operate on the basis of proximity, so consider taking advantage of Local SEO services which, in practice, help direct consumers in the area where your business is located to your shop when searching on search engines.
Through these services, you can find out, for example, who visits your online shop, where they come from and which pages they visit within your site.
If you want to expand your network of clients, add the Global SEO tool to Local SEO, which will provide the same service, but on a global basis.
4. Have a dynamic presence on social networks
Regardless of the channel on which your business operates, nowadays it's essential to have an account on one or more social networks.
Depending on the nature of your business and what your goal is, choose the social network where most of your target group has an account or the one that can help you broaden your base of followers and potential customers.
Social networks such as Facebook or Instagram allow you to be part of their marketplaces, where as well as being able to sell your products and services, they guarantee you a large number of visitors who can be converted, through the shopping experience, into customers.
5. Produce interesting content
Whether on the company's website or social media pages, always try to create relevant content for your visitors and followers. This includes, for example, articles, posts or videos explaining the advantages of your service and products, what the applications are, curiosities, promotions or news, such as the offer of a new payment method or free deliveries.
6. Link Building
O link building is a content marketing strategy that, in practice, allows another promotional channel to publish content produced by your company by including links in the text that take the reader directly to a page on your website.
By publishing this type of content with links to your business on high-traffic platforms, you'll be building quality links that will lead to your company achieving better results in search engines.
7. Loyalty and discount programmes
We've already touched on this in the section on email marketing, but the truth is that one of the best ways to capture the attention of new customers is to retain those who already buy from your shop, since, according to experts, loyalty programmes have a customer retention rate of 5%.
For example, offer discount coupons via email marketing or social media, advertise promotions using all the company's digital channels and/or a points-based card system that allows customers to get discounts on products if they spend a certain amount in your shop.
8. Establish partnerships with influencers
So-called influencer marketing is the order of the day and the influencers are their spearheads.
In order to expand your number of customers and give your products and services an authoritative character, establish partnerships with influencers, to create social media content aimed at their potential customers.
The great advantage of this type of digital marketing is that it builds trust and reputation with a wider audience, which in the long run will bring in more customers.
9. Invest in digital advertising
Facebook Ads, Instagram Ads or Google Ads allow you not only to advertise your company or products/services, but also to direct the message you want to your target audience, thereby gaining more traffic that can be converted into sales.
10. Affiliate marketing
Affiliate marketing allows you to generate additional income by marketing your products through a network of websites or digital platforms.
By paying a commission, these types of platforms will publicise their content and products through publications or banners adverts that link to your site's conversion page.
