Realise how to increase your website's traffic is essential for reaching new customers and generating more sales. As with traditional retail, customers are the compass of any e-commerce business that sells through its own website.
Currently, 90.6% (INE data) of Portuguese households are connected to the Internet. However, due to the wide offer and strong competition between online shops, attracting visitors to your site - and converting them into customers - is no easy task.
If your online shop is struggling with a lack of visitors and you want to improve your position in the online search rankings of Portuguese consumers, take note of the tips we've provided in this article and learn how to increase traffic to your company or business website.
How to use SEO to increase your site's organic traffic?
The acronym SEO means Search Engine Optimisation and, in practice, corresponds to a set of techniques that allow you to optimise your site so that it gets better results in search engines and offers simpler and more intuitive navigation.
This will help you get more organic trafficIn other words, visits to the site occur naturally, without depending directly on social networks or paid advertising.
Identify the keywords to drive customers to your online shop
SEO allows you to identify the words and phrases that your target audience uses to search for products and services in your business area.
Tools such as SEMrush or the Google Keyword Planner are often used in this process.
Website content optimisation
In order for your site's content to capture the visitor's attention and lead them to make a purchase, SEO techniques help to make it more relevant and informative.
In addition to copywriting - which creates content tailored to the target audience and naturally integrates keywords - it is essential to optimise as well:
- Images;
- Site navigation;
- Charging speed;
- Adaptation to mobile devices;
- among others...
Creating backlinks
Another important technique is the creation of backlinks on trusted sites with high traffic. These external links increase the authority of your site in search engines, improving positioning.
SEO also makes it possible to monitor and continually improve the site's performance based on metrics such as click-through rate (CTR), bounce rate, position in the SERPs (Search Engine Results Page), among others.
Other good practices include using videos and infographics, sharing content on social networks and applying the Local SEOoptimising the site to attract users searching for products or services in your region.
The importance of producing quality content to attract visitors
You can have an intuitive website, products that offer good value for money and efficient payment methodsBut if the content is not appealing, it will be difficult to win the trust of visitors.
It is therefore crucial that the content:
- Be relevant for the visitor;
- Clearly explain the advantages of buying in your shop;
- Be optimised with SEO techniques that enhance their reach.
In this way, you will reduce the bounce rate and increase the chances of conversion.
How to create paid advertising strategies to attract traffic?
Another effective way to increase website traffic is through paid advertisingsuch as:
- Banners on reference sites;
- Google Ads;
- Facebook Ads;
- Instagram Ads.
To create a good campaign, you must:
- Define and segment the target audienceknow their characteristics, interests and behaviours;
- Create attractive adverts: use the brand's visual identity and calls to action such as "Learn more", "Buy now", "Sign up";
- Optimising the visitor experience: create landing pages relevant and intuitive;
- Investing in influencer marketingEstablish partnerships with influencers who can extend the campaign's reach.
How to use social media to generate traffic to your website?
Ignoring social media is a mistake. This is one of the biggest markets for potential customers, and it should be utilised to the full.
Create content that:
- Entertain and inform;
- Highlight the benefits of your products;
- Stimulate user involvement.
Use videos, lightning campaigns and digital influencers to capture attention and generate a community around the brand.
The impact of responsive design on your website traffic
If you want to increase organic traffic, the responsive design is mandatory.
A well-designed website:
- Charges quickly;
- Adapts to all devices;
- It's intuitive and pleasant to navigate.
These features not only improve the user experience, but also have an impact on SEO - since the Google favours responsive websites in the search results.
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