At a time of inflation and loss of purchasing power, attracting customers to your physical shop may not be an easy task, but there are ways to turn it around.
Investing in digital marketing, renewing the shop's image, betting on payment solutions aligned with the needs and habits of consumers, are some of the 7 marketing tips to attract more customers to your shop and increase your turnover.
Grab your notepad and pen and start jotting down the tips we have for you on how to attract customers to your shop!
How to attract customers to my business: 7 marketing techniques that will fill your physical shop
1 - Renew the "image" of your shop
It's often said that the eyes also "eat" and that couldn't be more true when it comes to your shop front.
In order to stand out from the other shops in the street or shopping centre, try to match the window and advertising panels to the product/service you sell, but do so in a creative way and, above all, "without noise", i.e. without the products being piled up and the advertising poster having too much information.
If possible, use digital media to promote attractive messages and display products in an attractive way.
2 - Diversified payment methods aligned with customer needs
With the advance of digital technologies, consumer habits have undergone profound changes, not only in the way people buy, but also in the way they pay.
With e-commerce ushering in an era of faster and more comfortable buying and selling, consumers expect to find the same kind of service in physical shops as they do online.
When it comes to payment solutionsJust take a look at the latest report REDUNIQ Insights to realise just that.
According to this document, for example, the contactless payments accounted for 75% of all transactions made on REDUNIQ payment systems at the end of last year, 9% more than in 2021 and 59% more than in 2019.
This, consequently, leads to a greater concern with the means of payment, so that they are aligned with these new habits, providing a better quality of service and, as such, an even greater power to attract new customers.
To help you with this task, REDUNIQ offers you a wide and diverse range of automatic payment terminals (TPA) which, in addition to contactlessThey offer you a series of functionalities that make your business not only more mobile and digital, but also more profitable, as sales and the average value of each purchase increase.
These terminals include:
- o TPA Android – REDUNIQ Smart which, in addition to allowing a supermarket, shop, restaurant or other type of business to accept contactless payments by card, chip, MB WAY, Google Pay and Apple Pay, incorporates a set of management apps that help businesses and allow them to be totally mobile and digital;
- o REDUNIQ Soft, a Android NFC payment solution which allows businesses to accept payments quickly and easily via an app on their smartphone.
In the case of this innovative solution developed by REDUNIQ, a brand specialising in the creation of payment solutions in physical and online form, simply and quickly, after contracting this service with REDUNIQ and installing the REDUNIQ Soft application on your smartphone or tablet, turning it into a real Android POS systemThe business is immediately ready to start receiving payments. Contactless payments / NFC or QR Code payments.
3 - Taking advantage of the advertising potential of social networks
Due to the high number of social media usersThese are an excellent way of amplifying the voice and image of your shop, getting your message across to a greater number of potential customers.
In this sense, try to open a page on one or more social networks, filling it with interesting content and interacting regularly with users, letting them know about your product/service and promoting promotions and marketing activities.
In addition, social networks such as Facebook, Instagram or Twitter allow you to buy advertising (Ads) and promote posts, taking your shop's name further and increasing your sales.
4 - The best products should always be visible
Another marketing action to attract customers that you should adopt is to rotate the products you put in your shop window every day, taking care to present the best ones.
This is based on the idea that consumers look more quickly at a product they perceive as new.
5 - Consider using QR codes
Use QR codes on the products displayed in the window that redirect the customer to your shop's online sales site or micro-site.
As well as empowering the customer, this can be an excellent sales aid at any time of day, even when the shop is closed.
6 - Promote loyalty programmes
Getting a customer to buy something in your shop for the first time is great, but if they come back it's even better.
To make this happen, promote loyalty programmes that offer discounts depending on the number of purchases the customer makes through, for example, a shopping card.
For example, after spending 200 euros in the shop, the customer can have access to half-price items or a voucher to spend on a specific product.
7 - Run promotions
Promotions couldn't be missing from this list of marketing techniques to attract customers to your physical shop.
If there's one thing in Portugal that can attract more customers to your physical shop, it's discounts and promotions.
Whether it's to sell off stock or to launch a new product on the market, give up part of your profit margin to get into the hearts and minds of your customers. In the short to medium term, this will make more people visit your shop and you'll gain more customers.
