The passenger transport market is in turmoil. Following the entry of TVDEs into the market, competition has increased, leading taxi businesses to seek to improve their service and win more customers.
However, this is no easy task. The introduction of the "TVDE" factor into the passenger transport business equation has brought a series of amenities to the table that have transformed what customers expect from a service of this kind.
Digital means of payment, personalised service geared towards customer satisfaction, convenience and speed of access to the service are some of the differentiating factors brought about by new competitors that require taxis to respond accordingly.
But what answer should that be?
Tips for improving your taxi business
If you have a taxi company or a taxi as an individual, to win over customers and increase your market share, take note of these five tips we have for you:
Offer payment methods in line with customer habits and needs
One of the things that will bring the most recognition to your taxi business is, without a doubt, the introduction of payment solutions that meet the habits and needs of your customers.
Among the many existing payment methods, the contactless is, according to all the statistics, the fastest growing, not only because of its convenience and speed, but also because of its greater security, since it avoids carrying physical cash.
This security issue is also important for any taxi driver, since one of the greatest dangers to their business is precisely muggings.
So, if you're wondering how you can charge your customers, the answer is to install a contactless POS system REDUNIQ SmartThis is a terminal that will allow you to accept payments by card, contactless, chip, MB WAY, Apple Pay and Google Pay. What's more, you can install apps that will make it easier to manage your entire business and make you benefit from the simplicity, speed and security of digital payments.
These applications include the innovative omeutaxi app.
In addition to accessing all the documents issued, the omeutáxi app allows you to, among other things,
- configure all the vehicles on the platform;
- adjust the VAT rate to be used and the value of the supplements;
- synchronise company, customer and billing document data (this data is sent to the iGest portal).
This physical TPA also joins the omeutáxi app Tax Free, an application that will simplify the VAT refund process.
If you regularly transport foreign tourists in your taxi, this TPA also comes with the functionality DCC- Currency Conversion which will give your customers the chance to pay in their home currency without any extra charges.
Personalise customer service
Just like with a TVDE, try to give a customer service as personalised as possible.
Among other things, this more personalised service can include water, free internet, tips on good restaurants in the area, tourist attractions, events, etc.
You can also provide customers with catalogues of the city, events or gift cards/discounts at shops in the city with which you have partnerships.
Create an app
Apps are not restricted to TVDE companies. With the right partners, your taxi company can create an app that customers can use to call one of your taxis at any time of the day or night.
Ensure your customers' comfort
In addition to payment solutions and customer servicecomfort is one of the most important factors in attracting and retaining customers.
To do this, work to ensure that your taxis are always clean (ideally clean the taxi after every journey), organised and have enough space for customers and their luggage to travel safely and comfortably.
Also, make sure that all your taxis have air conditioning and a pleasant odour.
Establish partnerships with events taking place in your region
To maximise your profits, consider establishing partnerships with musical, gastronomic or other events that take place in your preferred area of action.
This way, you can earn directly from your partnership with the organisers of these events through commissions and have the guarantee that you won't be short of customers during the days when a festival, exhibition or fair is taking place.
