E-commerce has opened up new business horizons for companies and individuals in the country.
The variety and possibilities are immense, largely due to the multiplicity of sales channels that can be added to a professional online shop or to anyone who has an online shop. sells through marketplaces or the social networkssuch as WhatsApp salesmessage, telephone and e-mail.
How to sell by e-mail?
Selling by email may seem complex at first glance, but by applying the right email marketing techniques and having the solution of online payments ideally, everything becomes extremely simple.
In the field of email marketing, the most important thing is first to get contacts, something you can achieve by using contacts generated by previous sales or achieved through promotions and giveaways.
The next step is to deal with the content of the email. It's important that the message is not only direct, but also attractive, i.e. it provides benefits/discounts and useful information about your business's products and services and, if appropriate, personalises the content. Also consider creating newsletters.
Then just send it in and wait for the results.
As we have emphasised, in order for sales by email to be carried out as simply and efficiently as possible, it is necessary that, even if online sales without a websitehave payment methods that allow you to receive the fruits of your email marketing campaigns.
This is the case with the turnkey solution REDUNIQ@Payments. With no membership costs, monthly fees or need for integration, this online payments REDUNIQ will allow you to securely accept your sales by e-mail, SMS, WhatsApp, Multibanco reference or MB WAY, with Visa and Mastercard cards from all over the world.
The process is quite simple. Imagine you have a page on a social network from which you sell clothes via email marketing. As your customer prepares to pay for their purchase, this solution, which is optimised for smartphones and tablets, creates a payment link which you can send by email, SMS and WhatsApp to the customer.
As soon as the customer clicks on the link, they will be redirected to a secure REDUNIQ page where they can choose the payment method that suits them best, thus guaranteeing the security of the entire operation.
So, to summarise, when selling by email with the REDUNIQ@Payments will allow you to:
- Sell by email and receive online payments by WhatsApp, email or SMS (payment link issued via the REDUNIQ portal) quickly (the payment order can be sent immediately to the customer's mobile phone);
- Benefit from a payment solution with no membership fees, monthly fees or need for integration;
- Reduce friction in the purchasing process and cut costs;
- Enjoy a payment page that recognises the type of browser and adapts automatically to the screen of smartphones and tablets, without the need for any adjustments on your part;
- Obtain a higher volume of sales and a higher average ticket;
- Achieve greater customer loyalty due to the speed and intuitiveness of the entire payment process.
5 email marketing techniques that will improve the results of your online business
We've already touched on what email marketing is and what it can do for your business, but now it's time to delve deeper and give you 5 email marketing techniques that will guarantee better operational results for your business:
A/B testing
In order to understand which content your target audience finds most attractive, it's important to conduct A/B tests.
In practice, an A/B test is the measurement of the result of sending two similar messages to two different people to see which one results in a sale.
For the test to be effective, the messages, although identical, must have small differences in the title, body text, lettering, images, etc.
Segment your customers
When the number of contacts starts to grow, it's a good time to segment your customers and the content you send them.
Take the opportunity to solidify the relationship with each of them by betting on personalised discount campaigns.
Create organic lists
Many companies, especially large businesses, buy lists with thousands of contacts and then "fire off" mass emails. This is a technique that a business that makes proximity its philosophy should not follow.
Instead, use the contacts that your customers leave you when they make purchases and register to receive newsletters. The important thing is that these contacts are obtained with their consent.
Avoid SPAM and bet on personalised emails
As well as showing little respect for the customer and thus jeopardising the ability to turn an email into a sale, SPAM will damage the reputation of your business among the general public.
As we've already mentioned, create organic lists and personalise the content of the emails, this will make the customer feel special.
Attention to metrics
To find out if your email marketing campaigns are fulfilling their role and generating conversions (sales), pay particular attention to the number of contacts who actually opened your email (Open Rate), how many clicks on the links (Click Rate) that accompany the email were verified and, of course, how many conversions they generated.
