More than just an entertainment tool, the Internet is now an important business tool, allowing businesses from a wide range of economic sectors to not only get their message across to a wider range of potential customers, but also to streamline methods for contracting services, purchasing products, making reservations, booking appointments and making payments.
This is also the case of medical and beauty clinicsThese are spaces that are becoming more and more comfortable with what the online world can offer them.
However, in order for digital media to be the ally these businesses are hoping for, it's important to it's important to know how to use and work with digital marketing in the best way.
11 Digital Marketing Strategies for Medical and Aesthetic Clinics
To help you with this task, throughout this article we will offer you 11 marketing strategies for clinics that promise to take your business to a new level of excellence.
Take note.
Product, Price, Point of Sale and Promotion: the four Ps of Marketing
Any marketing strategy for clinics must begin with knowledge and application of the Four Ps of Marketing: Product, Price, Point of Sale and Promotion.
Working together, these four interlocking vertices will help your clinic know what to communicate and how to communicate with your target audience.
In a nutshell, these four Ps translate into:
- Product: corresponds to the product or service offered by the clinic, a product or service that must be in line with customer satisfaction;
- Price: according to sales volume, competition and quality, the price of the product/service is set;
- Point of Sale: concerns the availability of the product/service you want to communicate. For example, communicating a promotion for a treatment or a discount on a particular product.
- Promotion: This point concerns the actual marketing strategies that will be used to promote the business and which must be aligned with the other three points.
Use social media to communicate your clinic's services, campaigns and promotions
The social networks are essential channels for any businessThis allows it to have a greater reach and visibility, which can then be translated into sales/consultations.
In order for this to be true, it is necessary to it's important to tailor content to the language and interests of your target audienceas well as humanising interaction as much as possible through tips, prompt answers to questions, etc.
Payment solutions adapted to your customers' habits and needs
Nowadays, any business that operates in the digital environment needs to update their means of online payment so that they are in tune with customer habits and needs.
For this reason, any successful marketing plan for a medical clinic will necessarily have to include the provision of methods of online payment that include ATM references (Portuguese consumers' favourite online payment method for online purchases), MB WAY, cards and digital wallets.
So, in order to be able to advertise in your communications with clients via email marketing or social networks, it's important to equip your medical or beauty clinic's website with the most up-to-date information. innovative online payment methods on the market, such as REDUNIQ@Payments or REDUNIQ E-Commerce.
To summarise, while the turnkey solution REDUNIQ@Payments will allow you to receive online payments by e-mail, SMS, WhatsApp, Multibanco reference or MB WAY with Visa and Mastercard cards without having to worry about membership costs, fixed costs, monthly fees or integration, the solution REDUNIQ E-Commerce allows your site to receive e-commerce payments with Visa and Mastercard debit and credit cards from all over the world by e-mail, SMS, WhatsApp, ATM reference or MB WAY with no membership costs or monthly fees.
Does your medical clinic need a POS to facilitate and simplify payments for your clients?
In addition to offering its customers online payment for their consultations, REDUNIQ, through means of physical payments or in person, help equip your clinic with the most secure, reliable and flexible payment methods on the market.
This is the case with Android contactless payment terminal solutions REDUNIQ Smart e REDUNIQ Soft that inaugurate a new stage in face-to-face payments, since, in addition to the contactless payments by card or digital walletsThey help manage and increase sales, make life easier for customers and make businesses more mobile and digital.
Make use of SEO (Search Engine Optimisation)
Visibility is everything in the online world, so it matters to you that, when you search, the potential clients find your clinic in the first results of Google browser searches.
Although you can implement SEO (Search Engine Optimisation) strategies on your own initiative, it's best to hire a professional agency that will work to ensure that the the clinic's name and services appear at the top of search rankings through On-Page, Off-Page strategies, content and technical optimisations and improvements.
Consider creating a blog
In order for your clinic to gain greater authority, it's important that you add SEO strategies and social media posts to the mix. blog where you can explore more in-depth topics related to the services you offerThese include, for example, the advantages of a particular treatment, the precautions to be taken to prevent the onset of a particular pathology, among others.
Throughout these texts you can place links to your products and services in keywords allowing you to keep the visitor on the site and promote the clinic, as well as share the texts on your social networks for greater leverage in terms of audience.
CRM (Customer Relationship Management)
CRM stands for Customer Relationship Management (Customer Relationship Management) is, in practice, software that allows you to comprehensively manage sales, marketing and customer service.
By allowing you to store information about your clients and potential clients (name, address, purchase and visit history, etc.) through the visits they make to your clinic's website, e-mail and social networks, the CRM will manage all the relationships you have with your customers in a way that is more profitable for the business. because you can target a specific campaign at the customers and potential customers who will be most willing to accept it.
In addition, by managing the entire customer contact side, the CRM can be used to send messages to remind people of their appointment or even to send congratulations on their birthday.
Use e-mail marketing
As we've already mentioned in this article on marketing for medical and aesthetic clinics, it's important to diversify the means it uses to communicate with its customers. One of these methods is e-mail marketing.
Through daily or monthly newsletters, depending on the content created, send e-mails with news about products, services and promotional campaigns to contacts in the meantime raised through other means at their disposal. You can also, use e-mail marketing as another contact channel to ask questions and receive feedback your customers.
Google Ads, Facebook Ads and Instagram Ads
To take the name of your clinic even further, you can also take advantage of the paid adverts that Google, Facebook and Instagram offerThis is a great way to promote your company to a wide range of people or, if not, to a smaller group of pre-selected people.
Street campaigns
Although most of the marketing strategies for beauty and medical clinics that we've outlined here are developed in the online world, it's important not to forget the role of street campaigns in strengthening ties with potential customers.
For example, if your clinic offers clinical analyses, you could take the opportunity to celebrate World Diabetes Day on 14 November with free screenings that include blood glucose analysis and blood pressure monitoring.
Discount Club
In addition to discounts and promotions on products and services, it's important to keep your customers with you and potential customers even closer through a discount club that allows them to obtain benefits on the purchase of products from partner brands, prizes, and/or monthly draws.
Relationship marketing
The inclusion of chatbots that enable 24/7 customer service is one an important way to offer your customers and potential customers not only a direct and regular form of contact, but also to make customer service more intuitive and faster.
If chatbots can help win customers online, attentive listening, simple and as transparent communication as possible, respect for differences and empathy are the icing on the cake of any winning relationship marketing strategy.
