E-commerce is not only already part of the daily life of the Portuguese economy, but it is also an excellent way for companies and entrepreneurs to sell and earn more.
This is even more tangible when we look at the data on economic activity in the online environment during 2022. According to the Portuguese government, e-commerce accounted for 56% of GDP last year, a percentage that roughly corresponds to around 129.5 billion euros.
The best-selling products online in Portugal
An online shop or a space on the Marketplace may be attractive, but if the products you offer for sale aren't in demand, turnover suffers and the very viability of the business is jeopardised. That's exactly why, over the next few lines, we're going to show you the best-selling products on the internet in our country.
What are the best-selling products online in Portugal?
The "star category" of online sales in Portugal is Fashion and Footwear!
According to the CTT e-Commerce Report 2022, Portuguese consumers access e-commerce in order to compare clothes and shoes at more affordable prices and in greater comfort, since they don't need to leave the house or waste time in a shopping centre.
It should be emphasised that this category accounted for around 73% of the online searches carried out by Portuguese consumers and achieved a growth of 10% in its sales when compared to 2021.
In second place on the podium is the category of "Electronic and computer equipment" and in bronze are books and films (particularly subscriptions to streaming platforms).
Off the podium we find, respectively,
- the "Hygiene and Cosmetics" category with 45% of consumers using the Internet preferring the online channel for their purchases of creams and perfumes
- the "Ready meals delivered at home" category with a share of 38% in purchasing volume
- in 6th place, the "Travel and Stays" category which, given the tourism boom (the sector grew by 52% last year) and the better customer experience offered, has moved closer to the top-5.
At the bottom of the table we find "Tickets", namely for concerts and other cultural and sporting events, "Household Appliances", "Utensils for the Home" (27% share of the volume of online purchases) and, in 10th place, the category of "Sports Equipment" which, in view of the Portuguese taking greater care of their bodies, has grown steadily over the years.
The best-selling products on the internet in Portugal - Top 10
- Fashion and Footwear
- Electronic and computer equipment
- Books and films (including subscriptions to streaming platforms)
- Hygiene and cosmetics
- Ready meals delivered to your home
- Trips and stays
- Tickets for Concerts and other cultural and sporting events
- Appliances
- Household Utensils
- Sports equipment
Factors that contribute to the Portuguese opting for a greater search for these products on the Internet?
As you can see, the potential of e-commerce is enormous and attracts more and more consumers and entrepreneurs due to its simplicity and speed, but for those who sell online there are factors to take into account if success is to knock on your door.
The choice of platform on which to sell (website, marketplace or social network), the adoption of marketing strategies Some of these factors include the right content according to the type of customer you want to attract, while at the same time working on SEO (Search Engine Optimisation) to obtain better positions in search engine queries.
But there are at least two more that online businesses should pay particular attention to:
- the customer's shopping experience throughout the buying journey;
- the products it offers.
In order to make the buying journey as simple and enjoyable as possible, you must, above all, offer your customers a checkout with as little friction as possible, since it is at this stage that most customers abandon your shopping basket.
That's why it's important that online payment solutions that the business makes available is not only in line with consumers' daily habits and needs, but is also the most suitable for the chosen sales platform.
If this is where your business is struggling, take note of these two solutions: REDUNIQ@Payments and REDUNIQ@E-Commerce.
While the first is a turnkey solution that allows anyone selling online, with or without a website, to accept payments securely, link payments by e-mail, SMS, WhatsApp, Visa and Mastercard, Multibanco reference, MB WAY.
The second, aimed at professional online shops, offers the possibility of accepting online payments in Portugal with debit and credit cards, Visa and Mastercard, from customers all over the world, with no membership or monthly fees and total security.
