It's not exactly news to say that every business would like to increase its sales volume.
In order for businesses to achieve this goal, there are a number of techniques, strategies and technologies that, in tandem or separately, converge to generously increase sales volumes, such as the methods of online payments REDUNIQ E-Commerce e REDUNIQ@Payments, which make it possible to accept online payments, in line with customers' consumption habits, in a simple way, or Cross Selling.
What is Cross Selling?
To understand the meaning of cross selling, we first need to translate this Anglo-Saxon expression into Portuguese.
In the language of Camões, "cross selling" is the equivalent of "cross-selling" and, as it indicates, it is a sales strategy that aims to make the customer aware of complementary products to the product that the customer was interested in buying.
You may be thinking that this is an aggressive technique, but in fact it's just a way of giving the customer a wider choice of purchasing possibilities, as opposed to what is known as up-selling, by offering them products that, although they're not on the shopping list, are connected to the product or service they initially thought of purchasing.
As well as being a great way to exponentially improve the customer's experience and buying journey by providing them with information and discounts that can meet their needs, cross-selling will also result in an increase in the average ticket (average amount spent by the customer on each purchase) since, as we've just mentioned, the customer will be tempted to buy more products or hire more services.
However, in order for this ability to get customers to buy more to be reflected in a higher average ticket, it is necessary that the checkout (finalising the purchase process with payment) is as smooth and simple as possible.
This is achieved with online payment methods which, like cross-selling, is aligned with customers' needs and consumption habits.
This is the case with REDUNIQ E-Commerce, a solution that allows your online shop to receive online payments with debit and credit cards, Visa and Mastercard, from customers all over the world, by MB WAY or ATM referenceswith no membership fees or monthly instalments.
On the other hand, the turnkey solution REDUNIQ@Payments that if online sales without a websitewill allow you to receive online payments by e-mail, SMS, WhatsApp, Multibanco reference or MB WAY with Visa and Mastercard cards, by creating a payment link which can be sent by email, SMS or WhatsApp to the customer. With this solution you don't have to worry about membership costs, fixed costs, monthly fees or any integration.
Cross selling: examples
Cross-selling can be found, for example, in a trip to an electrical appliance shop where, when buying a specific fridge or cooker (at a higher price), the customer is offered a coffee machine or, in the online world, when, after buying a shirt in an online clothing shop, the consumer comes across a message like "you'll also like" accompanied by a link or an image alluding to trousers or shorts (complementary products), items related to the initial purchase.
In addition to this "you'll also like", it's also possible to find online shops where, when you buy some shoes, you can get a pair of socks to match the shoes in question, or when you buy a certain product you can get discounts on others.
Advantages of Cross Selling for your business
Among the many advantages that cross-selling brings to your business, the main ones are:
- An increase in the number of loyal customers, as their needs are fully satisfied and they want to come back;
- Increased average ticket and turnover;
- A more appealing buying journey for the customer, since they get more products for less money;
- Competitive advantage: cross-selling ends up adding value to the business by making it more visible and appealing to customers;
- It brings the business closer to its customers: offering products that relate to the customer's needs and profile helps strengthen the bond with consumers.
- Generating more leads: a well-implemented cross-selling strategy leads customers to become a kind of influencer at the service of the business, as they will pass the word on to their family and acquaintances, generating qualified leads.
