If the means of online paymentsuch as the ready-to-use solution REDUNIQ@Payments and the professional solution REDUNIQ@E-CommerceIn order for the checkout to be simple, fast and build customer loyalty, the inclusion of an online chatbot can enhance the purchasing journey and, like payments, contribute to a higher loyalty rate.
Chatbot: What is it?
In practice, a chatbot or virtual assistant is software based on Artificial Intelligence (AI) that can simulate a dialogue with a human being and help you during an online purchase.
As well as being able to operate 24 hours a day, 7 days a week, the use of chatbots has a wide scope of application, since customer service and support are joined by the capabilities and capacities to act in marketing campaigns and at the time of payment.
Although at the beginning of the use of chatbots for companies and businesses there was some scepticism about their agility, speed and ability to interact with humans, their use has become widespread and today they play a fundamental role in any service and support strategy in an online shop.
How to create a chatbot?
Anyone who wants to introduce a chatbot for online business will first have to choose from the various types of chatbots that exist.
For example, if you have a small online clothing shop, opting for a simpler, and therefore cheaper, version of an online chatbot may be the ideal solution, while companies working with higher sales volumes should choose a more robust, AI-supported online chatbot.
There are currently several companies on the market that create online chatbots tailored to your needs and in line with your objectives. As a word of advice, it's a good idea for the online chatbot to be able to cover as many topics as possible, especially the most common ones, for a first contact with the customer.
Once tested and implemented, monitor the online chatbot to see if the objectives are being achieved and what the complaint rate is.
Advantages of an Online Chatbot for Your Business
As we've already mentioned, implementing a chatbot in your online business will allow you not only to save on human resources for customer service, but also to extend the "working" time of your shop, since this type of programme can work uninterruptedly 24 hours a day throughout the week, helping you to receive customers from all over the world at any time of the day.
What's more, an online chatbot can act as a lure for a customer who enters your site, since by immediately establishing a conversation with the consumer, it will help them spend more time in your online shop.
In this conversation, it's important that the chatbot gathers as much information as possible about the customer, helping not only to personalise the entire buying journey, but also to create more rational and targeted sales strategies.
In practice, this means that a chatbot is capable of generating a large number of leads (interest in a product or service on the part of the customer) which, if handled well, lead to a greater number of sales and a higher loyalty rate.
How can companies make use of online chatbots?
Online chatbots have revolutionised interaction between companies and consumers. These AI tools provide instant answers, improving the user experience by providing real-time assistance.
As they offer companies 24/7 customer service, waiting times are reduced.
Chatbots can be programmed to provide information, solve common problems and even make sales, which saves time and resources.
What's more, by collecting valuable user data, they help to analyse customer behaviour and preferences, contributing to more effective marketing strategies.
This technology continues to evolve, promising fascinating innovations in the future of digital customer service.
