The "new normal" has arrived and, after a year and a half of pandemic where digital has become a key element in the survival of companies and in satisfying the needs of consumers, the trend tells us that good ideas for business will go through this new phase through the e-commerce.
Despite the fact that online platforms, among other advantages, make it possible to devise more creative marketing strategies and reach a greater number of consumers, in order for them to achieve the expected success they will have to pay particular attention to one very important factor: the online payments.
An appealing layout, competitive prices and quality products are not enough to get customers to finalise a purchase. In a digital business, the online payment solutions adapted to the sales platform and the consumption habits of customers is a determining factor in reducing the number of customers who abandon the shopping basket before payment.
Do you want your ideas for online business whether or not they include the creation of your own website, it is important that you try to provide your company with a means of online payments multifaceted and safe, like the solutions REDUNIQ offers you.
It's time for us to get in the way of your entrepreneurial imagination with 10 online business ideas that will be hot in the "new normal".
10 online business ideas for entrepreneurs in the "new normal"
Online shops
In 2020 alone, e-commerce is expected to have reached a global value of 110.6 billion euros, 14.6 billion more than in 2019, according to the Digital Economy Association (ACEPI).
These figures are the final expression of a trend that is here to stay and will become more pronounced in the near future with the growth in the number of online shoppers, the increase in the volume and frequency of purchases and the acceleration of the digital transformation of businesses.
Investing in an online shop is therefore an excellent business opportunity, especially when it comes to clothing, vegan food and artisanal products, business areas with the highest sales in this sector.
IT services
With teleworking proving to be an interesting way of cutting costs and the integration of technologies such as Cloud computing or information security, the need for specialised IT (Information Technology) service technicians is growing and will continue to grow over the next few years, proving to be a good bet for online business.
Infoproducts
The mastery of a language, subject or skill can be the cradle of advantageous business ideas. How? By turning this knowledge into money through infoproducts such as audiobooks, ebooks, podcasts or videos. How? By turning this knowledge into money through infoproducts such as audiobooks, ebooks, podcasts or videos that you can sell on your own website, marketplace or through platforms such as YouTube or Hotmart that make it easy to monetise your content, helping you turn it into a profitable business.
Delivery service
We have become so accustomed to the comfort of online shopping and home deliveries that this trend will continue to grow, establishing itself as an excellent business niche.
Create a website or take advantage of Facebook or Instagram marketplaces to promote and sell your delivery services.
Video editing/copywriting
As we saw earlier, e-commerce has one of its great advantages in the ease with which it can reach a wide audience, but you have to know how to utilise the potential offered by digital marketing in order to captivate the thousands of consumers who flock to the online market.
So it's not enough to advertise a product or service, a company or individual needs to accompany their offer with quality content. This is where video editing and copywriting come in.
If you have mastered the best video editing software or have a knack for creative writing, your knowledge can be extremely useful when creating content for companies wishing to publicise their services.
Digital Bookseller
You don't need to be as big as the best-known book-selling platforms, you just need your literary offer to be appealing and competitively priced so that you can enter one of the fastest-growing businesses in recent months, online bookselling.
Distance consulting company
On the list of the most promising business ideas for the online world in the new normal is consultancy.
With a simple Internet connection and one of the many videoconferencing tools that the pandemic has discovered, you can profit remotely from consultancy in areas as diverse as marketing, HR, accounting or finance, for example.
Smartphone game development
We spend a large part of our time looking at our mobile phones, and a good chunk of that time is spent playing games. This was the case before the pandemic, this has been the case with particular emphasis during the pandemic and we don't expect the "new normal" to bring anything different.
If programming and developing game apps for smartphones is no secret to you, take advantage of this boom to launch an online business.
The apps developed can be published on Google Play, App Store and Windows Phone Store by simply registering as an individual or company and paying a one-off fee to publish and sell the app.
Online therapy
Although the pandemic is, as we all hope, in its final stages, the effects of spending so much time indoors and the fear that has taken over our lives will continue for some time to come.
It's not news to anyone that social isolation aggravates disorders such as depression and anxiety, and online therapy, in which the patient is at home in a quiet and comfortable place, is a great solution to get round the problem.
So if you're a psychologist, you can take advantage of social media to promote your services and videoconferencing platforms for consultations.
Cloud Kitchens
Although the name doesn't mean much to most people, the "Cloud Kitchens" concept was born during the pandemic, but it's here to stay.
In practice, "Cloud Kitchens" is a concept which means that several restaurants, chefs and/or gastronomy enthusiasts share the same kitchen so that they can save on costs and serve (on a take-away or home delivery basis) more extensive and varied menus.
In addition to the kitchen itself, this type of service involves setting up a website or using social media to publish available menus and orders. Once the order has been placed online, it is delivered to the customer's home using delivery apps.
